Athletes are crossover stars in business, fashion, media, news, you name it.
The business of sports has changed. Athletes have more leverage than ever, ownership groups and labor lawyers are restructuring their Collective Bargaining Agreements, brands are paying more in endorsement dollars, and media spends are being governed by social media influence.
In Episode 12, I sit down with the head of Bloomberg Sports Business to discuss the overarching landscape. Bloomberg Media is the largest global business news platform, powered by 2,700 journalists and analysts across 120 countries. Scott Soshnick has written major breaking and news headlines for over 120 publications, and we discuss some of his favorites on the show.
|3:55||Buzzwords and clickbait|
|9:10||How Scott found his passion|
|11:30||Favorite moments as a journalist|
|14:25||Technology in journalism|
|25:55||Athlete investors vs Athlete rockstars|
|35:00||Sports on TV|
|38:20||Distribution of media through networks|
|41:15||How to grow lacrosse|
|44:00||Value of player conent|
|52:20||Will the product of games ever change?|
|55:10||NFL's weakspots and what's next|
|65:10||Lacrosse in the Olympics|