Complex is a media platform and an online community that publishes the best, most diverse and most relevant voices in pop culture. It was co-founded by Rich Antoniello and Marc Ecko in 2002.
Complex Networks’ stable of brands, now owned 50/50 by Verizon and Hearst, generate over 810 million videos views a month and have a combined social following of more than 194 million users.
Their millennial-driven authentic voice strives to defy the stale conversations of the past, and shift the world’s attention to the movements within convergence culture. They were born in American Pop Culture – a business built on telling the stories of subcultures and communities, and have now reshaped who the faces of mainstream are.
On the show, Rich Antoniello and I discuss media trends, how to build an online community, how to monetize your network, some of the darkest challenges facing an entrepreneur, where the long-tail opportunity in sports is, the sneakerhead boom during the launch of the Air Jordan’s, and why he thinks Bo Jackson is the greatest athlete of all-time.
Suiting Up is a show that explores the psychology, playbook of tools, and strategies of the most influential people in sports, entrepreneurship, and entertainment.
|2:30||Rich's Origin Story|
|7:45||Being Named CEO At Complex|
|13:00||Growing His EQ in Brooklyn|
|17:00||Going Exclusively Digital Mid-Recession|
|19:50||Living In "Fringe" Tenants|
|23:20||Building A Cultural Super Bowl|
|28:50||Creating Win-Win Situations|
|31:20||Making a Magazine Profitable|
|34:30||Winning Across Social|
|38:05||Quality Over Cadence|
|46:15||Real Vs. Fake Entrepreneurs|
|54:40||The Importance of When|
|58:00||Finding The Reason Behind Everything|
|59:30||The Evolution Of The Entrepreneur|
|62:45||His All-Time Favorite Players by Sport|