Rich Antoniello: COMPLEX Founder & CEO

Overview

Complex is a media platform and an online community that publishes the best, most diverse and most relevant voices in pop culture. It was co-founded by Rich Antoniello and Marc Ecko in 2002.

Complex Networks’ stable of brands, now owned 50/50 by Verizon and Hearst, generate over 810 million videos views a month and have a combined social following of more than 194 million users.

Their millennial-driven authentic voice strives to defy the stale conversations of the past, and shift the world’s attention to the movements within convergence culture. They were born in American Pop Culture – a business built on telling the stories of subcultures and communities, and have now reshaped who the faces of mainstream are.

On the show, Rich Antoniello and I discuss media trends, how to build an online community, how to monetize your network, some of the darkest challenges facing an entrepreneur, where the long-tail opportunity in sports is, the sneakerhead boom during the launch of the Air Jordan’s, and why he thinks Bo Jackson is the greatest athlete of all-time.

Suiting Up is a show that explores the psychology, playbook of tools, and strategies of the most influential people in sports, entrepreneurship, and entertainment.

Rich Antoniello

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