The best athletes in the world train for a higher purpose, not for the money.
Joe DeFranco is the founder and owner of the world-famous DeFranco’s Gym. For the past two decades, athletes from around the world have hired Joe because of his remarkable ability to improve strength, speed, power, mobility, agility and sport-specific endurance. Joe’s training techniques have been featured in and on ESPN, Spike TV, NFL Network, WWE Network, Men’s Health Magazine, Men’s Fitness Magazine and in the NY Times best-selling book, The 4-Hour Body. His resume includes NFL players from all 32 teams, MLB & NBA players, UFC fighters, Olympic athletes, MLL players, WWE superstars, and college All-Americans.
In 2015, Joe was inducted into the Personal Trainer Hall of Fame (an international organization) in the Trend Setter division. He is recognized as an individual who has had a significant contribution to the personal training industry, specifically by creating trends which have dramatically influenced the world of fitness.
Joe co-created the Certified Physical Preparation Specialist (CPPS) course, DeFrancoInsider.com membership site, as well as a series of best-selling DVD’s and manuals. He also hosts the Industrial Strength Show – a top-ranked weekly podcast dedicated to training for peak performance, mindset and living your passion.
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