The best athletes in the world train for a higher purpose, not for the money.

Joe DeFranco is the founder and owner of the world-famous DeFranco’s Gym. For the past two decades, athletes from around the world have hired Joe because of his remarkable ability to improve strength, speed, power, mobility, agility and sport-specific endurance. Joe’s training techniques have been featured in and on ESPN, Spike TV, NFL Network, WWE Network, Men’s Health Magazine, Men’s Fitness Magazine and in the NY Times best-selling book, The 4-Hour Body. His resume includes NFL players from all 32 teams, MLB & NBA players, UFC fighters, Olympic athletes, MLL players, WWE superstars, and college All-Americans.

In 2015, Joe was inducted into the Personal Trainer Hall of Fame (an international organization) in the Trend Setter division. He is recognized as an individual who has had a significant contribution to the personal training industry, specifically by creating trends which have dramatically influenced the world of fitness.

Joe co-created the Certified Physical Preparation Specialist (CPPS) course, DeFrancoInsider.com membership site, as well as a series of best-selling DVD’s and manuals. He also hosts the Industrial Strength Show – a top-ranked weekly podcast dedicated to training for peak performance, mindset and living your passion.

Joe Defranco

Joe Defranco

High Performance Specialist and Entrepreneur

Show Notes

4:00 Best business advice
10:00 Training Triple H
15:30 Getting into high performance training
22:05 World-class vs. amature athletes
25:45 Recovery process
35:15 Improving endurance
42:05 Sleep recommendations
45:50 Smart Training
57:20 Starting your business
60:45 Group training
64:00 Growing your business
71:30 Being confident in your product
73:00 Business competitors
77:30 Delegating and expanding
83:00 Supplements and Nutrition
93:10 Diet Breakdown
103:15 DeFranco's Insider
112:10 Pro athlete passion