Jim Scherr was a decade-long Olympic and World Champion wrestler. After his international competition years, he decided to pursue the business of sports, becoming the Executive Director of USA Wrestling, then worked his way into becoming the Chief Executive Officer of the United States Olympic Committee (USOC). As such, Jim oversaw, operated, and led the performance of all USA Olympic sports for a 10-year span.
Today, Jim's the CEO of the Federation of International Lacrosse -- the governing body that oversees 58 internationally sanctioned countries who compete for prominence in global lacrosse competitions.
And at this moment, Jim's job is mainly focused on getting lacrosse back into the Olympics.
Today's episode was recorded live at this year's US Lacrosse Convention. My good friend and business leader at Inside Lacrosse, Terry Foy, set the conversation up in front of packed house at their company's annual Industry Summit (thank you, Terry).
Jim and I discuss his athletic chops as an Olympic wrestler, the commonalities between sport and business, his learnings at the helm of the USOC, and predictions for lacrosse.
It's May Madness in the lacrosse world.
Enjoy my first ever live-recording of Suiting Up Podcast, with Jim Scherr.
|4:00||What Jim Learned From Wrestling|
|10:20||How Jim Supplemented His Income While Being An Olympic Wrestler|
|14:25||Increasing The Frequency Of International Games|
|17:35||Becoming The Executive Director of USA Wrestling|
|21:55||The Importance of Online Content|
|27:55||What Does The IOC Actually Do?|
|34:15||Why Isn't Lacrosse Recognized By The IOC?|
|41:30||What Lacrosse Needs To Do To Earn Recognition|
|47:50||When We'll Hear Back From The IOC|
|50:25||Will Lacrosse Change?|
|54:40||Embracing New Media|
|60:30||Where International Growth Of The Game Should Take Place|
|62:00||What Can The Average Fan Do To Help Get Lacrosse In The Olympics|