Erika Nardini is the CEO of Barstool Sports, a hardcore New England sports fan (Go Coach Belichick...also a podcast guest), and one of the trailblazers of the internet. I'm lucky to call her a friend and mentor.
Quick Erika snapshot: after changing her career trajectory out of school from legal to advertising (opting to take a $35K pay cut), she immediately became fascinated by the connections that people and brands could make online. With each creative campaign and team of workers (she talks about the value of "managing around" vs. "managing up"), she continued to climb the executive ladder, pushing branded content and internet advertising into a multi-billion dollar industry. With executive positions at MSN and Yahoo, she was then named the CMO of AOL, and in 2016 was brought over to Barstool Sports via her friends at Chernin Group. She's taken Barstool from 2 shows and 3 podcasts to one of the largest media companies in the modern era, attacking revenue at a clip that's unmatched -- featuring branded content, unique merchandise strategies, and PPV events.
On the show, we discuss her road to CEO, management tips, predictions in media, and her stint as a college lacrosse net-minder.
Suiting Up is a show that explores the psychology, playbook of tools, and strategies of the most influential people in sports, entrepreneurship, and entertainment.
|3:00||Erika's Early Career|
|5:50||Where Erika's Work Ethic Comes From|
|7:50||Why Team Sports Matter|
|9:20||The Importance of Culture|
|11:00||Managing People At 23|
|15:25||Developing Soft Skills in Younger People|
|19:50||The Importance of Grinding|
|21:30||Interviewing for CEO|
|25:45||The Importance of Understanding Your Audience|
|28:00||Launching Chicks In The Office|
|30:00||The Built-In Loyalty of Barstool|
|35:30||How Barstool Capitalizes on Not Knowing What is Going to Happen|
|39:00||The 90 - 10 Rule For Creators|