Make sure you have the right teammates and trust them to do their job.
In 2009, DeMaurice Smith was unanimously elected as the NFL Players’ Associations Executive Director. Since then, he’s structured a new league CBA, created a $160M annual marketing division, co-founded ACE Media, and engineered the first athlete-driven accelerator, One Team Collective.
Smith is empowering the modern day athlete and entrepreneur through education, new platforms, and better working conditions. Throughout our conversation, Smith dives deeps into the transactional trenches of negotiations with Roger Goodell, but it’s his advice on mentorship and transformational teaching that’s most impressive.
|5:45||How the NFLPA helps create duality for the modern athlete|
|9:10||Transitioning into Executive Director|
|20:50||Blocking off time to maintain your mindset|
|22:20||Smith's typical day|
|26:10||Player safety and the Collective Bargaining Agreement|
|45:35||Individual player brands|
|53:15||Ace Media and One Team Collective|
|1:16:20||Collecting individual player data|
|1:23:45||Books for inspiration|
- NFL Players Association
- Ace Media
- One Team Collective
- Taylor Branch, America in the King Years (3 Book Series)
- Taylor Branch, The Shame of College Sports
- Marvin Miller, A Whole Different Ball Game: The Inside Story of Baseball's New Deal
- Thomas Kuhn, The Structure of Scientific Revolutions
Jun 19, 2017
How We Built This Podcast