Episode 4: Justin Forsett

Overview

Scared money doesn’t make money.

Forsett was undersized by most NFL standards, especially for one of the most grueling positions in the league. He's disciplined, motivated, thoughtful, and intelligent. Yet these are only a few of the characteristics that helped the 5 foot 8 running back cut, duck, and spin through NFL defenses.

Forsett led a dual life as an NFL running back and co-founder of Shower Pill - athletic body wipes developed for post-workout cleansing when showers aren't readily available. Now fresh off retirement, Forsett and I discuss the challenges of building a business, raising money, marketing, and product sell-through. His approach and mindset is fascinating. Notable, and former all-everything San Francisco 49er, Ronnie Lott, is his business mentor.

Justin Forsett

Justin Forsett

NFL Running Back and Co-Founder

Show Notes

4:00 What it takes to become a professional athlete
7:35 Measuring your work output
10:00 Strategy to sustain longevity in sports and entrepreneurship
13:25 Wearable Technology
14:15 Managing your financial freedom
17:25 Tips for transitioning into your own business
22:45 Homescreen apps
25:00 Origin of Shower Pill
28:45 Managing time for your startup
30:25 Raising money and forming strategic partnerships
34:25 Sales strategy and lead generation
37:25 Influencers, ambassadors and social media
44:25 Maintaining healthy mindfulness

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