Episode 4: Justin Forsett


Scared money doesn’t make money.

Forsett was undersized by most NFL standards, especially for one of the most grueling positions in the league. He's disciplined, motivated, thoughtful, and intelligent. Yet these are only a few of the characteristics that helped the 5 foot 8 running back cut, duck, and spin through NFL defenses.

Forsett led a dual life as an NFL running back and co-founder of Shower Pill - athletic body wipes developed for post-workout cleansing when showers aren't readily available. Now fresh off retirement, Forsett and I discuss the challenges of building a business, raising money, marketing, and product sell-through. His approach and mindset is fascinating. Notable, and former all-everything San Francisco 49er, Ronnie Lott, is his business mentor.